Privacy Policy

Last updated: 23 February 2026

At Riverside Hi‑Fi (“we”, “us”, “our”), your privacy is our priority. We are committed to protecting your personal data and being transparent about how we use it. This policy explains how we collect, use and share your information when you visit our website or get in touch with us, in line with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

1. Who is the Data Controller?

Riverside Hi‑Fi is the data controller responsible for your personal data.

2. What information do we collect and why?

We collect personal information to provide you with the best possible service. Here’s what we collect, why, and our legal basis for doing so:

Type of InformationExamplesPurpose of ProcessingLegal Basis (UK GDPR)
Contact DataName, email address, phone number, postal addressTo respond to your enquiries via our contact formLegitimate interest: It’s necessary to handle your request
Enquiry DataInformation you provide in messages about AV systems, quotes, etc.To manage your request for information or a quoteLegitimate interest: To deal with your enquiry personally
Marketing DataYour consent to receive newsletters or promotional offersTo send you information about products, offers and newsConsent: You have given us explicit permission (opt-in)
Browsing Data (Cookies)IP address, browser type, pages visited, time spentTo analyse traffic, improve your experience and personalise contentConsent: For non-essential cookies (analytics, marketing)

3. Do we share your information with third parties?

At Riverside Hi‑Fi, we do not sell, rent or trade your personal information with third parties for their own commercial purposes. We only share limited data in the following circumstances:

  • Service providers: We may share data with companies that help us run our website (like hosting platforms) or manage our communications. These providers are contractually obliged to protect your data and may only process it following our instructions.
  • Legal obligation: We may disclose your information if required by law (for example, a court order) or to protect our legal rights.

4. International data transfers

Your data is stored primarily within the UK or the European Economic Area (EEA). If we use third-party tools that involve transferring data outside these areas, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the UK and European Commission.

5. Cookies and tracking technologies

Our website uses cookies to distinguish you from other users. This helps us provide you with a good experience when you browse our website and also allows us to improve it. For detailed information about the cookies we use, please see our Cookie Policy or manage your preferences via the cookie banner.

6. How long do we keep your data?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for satisfying any legal, accounting or reporting requirements. After that period, your data will be securely deleted.

7. Your rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Right of access: You can request a copy of the personal information we hold about you.
  • Right to rectification: You can correct any information that is incomplete or inaccurate.
  • Right to erasure (“right to be forgotten”): You can ask us to delete your personal data in certain circumstances.
  • Right to restriction of processing: You can ask us to suspend the processing of your data.
  • Right to data portability: You can ask us to provide your data in a structured, machine-readable format.
  • Right to object: You can object to processing based on our legitimate interests (for example, direct marketing).
  • Right to withdraw consent: Where processing is based on your consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at [email protected].

8. Links to other websites

Our website may contain links to third-party sites (for example, manufacturers like Krell). This privacy policy only applies to our website. If you click on a link to another site, we recommend you read their privacy policy. We are not responsible for the content or privacy practices of other sites.

9. Changes to our privacy policy

We keep our privacy policy under regular review. Any changes we may make to our policy in the future will be posted on this page and, where appropriate, notified to you by email.

10. Contact and complaints

If you have any questions about this privacy policy or how we handle your data, please don’t hesitate to contact us at [email protected] or call +44 20 8892 7613.

If you’re not satisfied with our response, you have the right to make a complaint to the UK data protection authority, the Information Commissioner’s Office (ICO). You can find more information on their website: www.ico.org.uk.